Audemars Piguet in Dubai - The Lugano Watches Selection

In 1972, a steel watch arrived, costing more than gold, and the industry called it madness. Gérald Genta had sketched the Audemars Piguet Royal Oak overnight, octagonal bezel, exposed screws, integrated bracelet and all, and within a decade the madness had become the blueprint for modern luxury. Half a century later, an AP watch remains one of the few purchases that needs no explaining in any room on earth.

Lugano Watches carries close to a hundred Audemars Piguet watches at any given moment, which we believe makes ours one of the largest independent AP selections in the Gulf. It is a collection built reference by reference, not bought in bulk.

The Royal Oak, in Every Form It Takes

The heart of our inventory is, naturally, the Royal Oak. We hold the Jumbo Extra-Thin 16202 in yellow gold, its openworked sibling the 16204, the 41mm 15510 across steel, rose gold and white gold, and the 26240 chronograph in more dial colors than the boutique will ever show you at once. For smaller wrists, the 34mm 77450 line runs from steel on strap to fully gem-set gold.

Then there are the pieces that stop conversations. Openworked references in white gold with rainbow or baguette settings. Ceramic perpetual calendars. Our current headline piece, a fully set 15412 in white gold, carries a seven-figure tag and deserves every dirham of it. The Royal Oak Offshore and Concept lines round things out for anyone who finds the original too polite, from ceramic divers to titanium chronographs built like instruments rather than jewelry.

Audemars Piguet Price

Because we publish figures openly, you can check any Audemars Piguet watch price on this page before speaking to us. Right now, entry into the collection starts at around USD 25,000 for an earlier Offshore; a steel Royal Oak 41 costs anywhere between USD 55,000 and 67,000; gold Jumbos sit near USD 145,000 to 180,000; and high-jewelry and openworked pieces run from approximately USD 270,000 to USD 1,000,000. If you are tracking an AP Royal Oak price specifically, expect steel sports models to trade well above retail; that has been true for years and shows no sign of changing.

Every AP watch price we quote is the number you pay, stated in USD with no theatre attached. Clients comparing an AP watch price in Dubai against European boutiques usually find the difference persuasive, since buying one in UAE avoids the VAT burden that inflates an Audemars Piguet watch bought in London or Paris. And unlike an authorized dealer, we have no waiting list.

Visit Our Showroom

Photographs flatten this brand. The way a tapisserie dial catches light, the weight of a gold bracelet, the finishing on an openworked caliber, none of it survives a screen. Our showroom on Sheikh Zayed Road in Al Quoz is there for you to judge an Audemars Piguet watch the only way that matters - on your wrist, in your own time, with someone across the table who has handled thousands of them.

Call 04 388 2000 to arrange a private viewing.